What Are the Benefits of Promoting Recurring Affiliate Programs?

What Are the Benefits of Promoting Recurring Affiliate Programs?

 Why Should You Promote Recurring Affiliate Programs?

The term “affiliate marketing” refers to a business relationship between a merchant and his affiliates. An affiliate commits to send visitors to a merchant’s website in exchange for a commission.The affiliate that directed the traffic will be reimbursed if that traffic results in some form of activity, such as a visitor purchasing a product on the merchant’s website or becoming a lead for the company. Compensation might be in the form of a percentage sales commission for sales generated or a flat fee determined when the affiliate joins the merchant’s affiliate programme.


Affiliate marketing has become one of the most popular online marketing approaches today, promising a plethora of benefits for both businesses and affiliates. Almost every merchant or retailer website nowadays has an affiliate programme that anyone can join. Most businesses would persuade consumers to join affiliates or members of their programme by offering lucrative commissions, lifetime commissions, click-through income, and other perks. Would all of these affiliate schemes, however, provide the same advantages?

Most affiliate programmes will give you a one-time commission for each sale or lead you bring to the merchant’s website as an affiliate. The commissions for this type of affiliate programme are usually rather significant, ranging from 15% to around 60%. Other affiliate networks would pay you a set amount for each click or visitor you send to the merchant’s website. This type of programme normally pays a modest amount for each click through, usually not more than half a dollar. The benefit of this type of scheme, however, is that the visitor will not be required to make a purchase in order for the affiliate to be reimbursed.

The residual income affiliate programme is another form of affiliate scheme. Residual affiliate programmes often pay a modest portion of the sales commission for each sale directed to the merchant’s site by the affiliate. This commission is usually between 10% and 20% of the sales price. As a result, many people overlook residual affiliate programmes in favor of high-paying one-time commission affiliate programmes. Is this a mistake, or are these people making the right decision?

We can’t say for certain whether customers are making a mistake by opting for a high-paying one-time commission affiliate scheme. However, we can confidently state that ignoring residual affiliate programmes is a huge error. Although residual affiliate programmes pay at a reduced rate, merchants who offer them typically pay you regular and continuous commissions for a single affiliate-initiated sale! For example, in a one-time commission scheme, you are paid only once for the same effort you put in to promote a certain affiliate programme, however in a residual programme, you are paid on a regular and continuous basis!

So, do you see the advantages of advertising residual affiliate programmes now? Or do they remain ambiguous? If they’re still a little hazy, let’s use this example to clarify them.

Assume there are two online merchants who both provide web hosting services. The first merchant has a one-time commission affiliate programme that pays $80 for each sale that is initiated by an affiliate. The second merchant has an affiliate programme as well, but it’s a residual affiliate programme that pays only $10 for each affiliate-generated sale. As an affiliate, we may be immediately drawn to the first merchant’s offer, as $80 is clearly a far higher sum than $10. However, by considering things before acting, we may be able to realize that the second merchant provides us with more opportunities to earn a larger sum of money.

If you send traffic to a merchant who converts it into a sale, you’ll only be paid once by the original retailer for the sale you started. However, with the second merchant, you’ll be paid monthly as long as the customer you suggested continues to use the merchant’s web hosting service. For instance, in residual affiliate programmes, you are paid monthly for the same effort of persuading one consumer to use the merchant’s service, whereas in one-time commission affiliate programmes, you are only paid once.

Is it worthwhile to promote residual affiliate programmes? Yes, because these types of affiliate networks allow you to make more money in the long term! Do you think residual affiliate programmes would be the greatest fit for you? Probably not, but most likely yes. It isn’t really my place to say. However, given the advantages that residual affiliate marketing can provide, it would be foolish to overlook such schemes.

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